North Six Group Announces Strategic Investment in News Direct

CommPRO Editorial StaffNorth Sixth Group, a family office operating company with a vision to invest in Passion, Purpose and Progress, announced a strategic investment in News Direct, the future of news distribution. Founded by former Business Wire President, Gregg Castano, News Direct is the first SaaS-based content and news distribution platform purpose-built for modern media outreach. News Direct was created to address the $1.5 billion dollar opportunity in the newswire technology sector. While traditional wire services have become antiquated and lack the efficiency, control, security and transparency that comms professionals today require, News Direct has addressed each of these through its game-changing offering.News Direct provides a suite of industry-first, proprietary solutions, including a self-guided platform for optimal efficiency and control; standalone multimedia distribution capabilities; a collaborative content studio with task automation, AI-assisted editing and secure sharing; meaningful measurement; and unparalleled security protocols.Castano previously led Business Wire as President and was part of the leadership team that took the company through its historic acquisition by Berkshire Hathaway in 2006.“We are thrilled to welcome North Sixth Group as an investment partner in News Direct,” said Gregg Castano, CEO of News Direct. “Through its holdings, North Sixth Group has a unique understanding of the media and content landscape. This investment is further validation of our vision and the market opportunity that exists within the news distribution category.”North Sixth Group is a family office operating company with wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Among the holdings in North Sixth Group’s portfolio of companies are businesses across media, marketing, technology, sports and entertainment.“The news distribution landscape is changing drastically, and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said Matt Rizzetta, Chairman of North Sixth Group. “I have had the privilege of getting to know Gregg and the leadership team at News Direct, and it is clear that they have the combination of products, people and market knowledge to change the future of news distribution as we know it.”