Partnership to Power Programmatic TV

By CommPro.biz Editorial StaffExtreme Reach, an enterprise cloud platform that powers the start-to-finish workflow for brand TV and Video ads, announced a partnership with AdMore, the nation’s largest programmatic TV advertising platform with more than 1,200 local station and national network television affiliates. Through Extreme Reach’s Video Asset API, agencies and clients now have access to cutting edge technology that speeds the activation of campaigns and guarantees asset quality across AdMore’s programmatic TV advertising platform.More than 5,000 new ads are uploaded into Extreme Reach’s cloud platform every day. Its Video Asset API provides permissions-based access to the largest repository of brand ads and all associated rights. AdMore offers advertisers and agencies proprietary technology to integrate third-party data measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns.“We’re delighted to partner with AdMore to power Programmatic TV at scale,” said John Roland, CEO, Extreme Reach. “Programmatic TV allows advertisers and agencies to buy audience at scale and in milliseconds. However, when it comes to actually executing the same campaign by locating the commercial and securing the talent and rights, that process could take days and sometimes weeks. Our Video Asset API accommodates all of this and operates in milliseconds to work in real-time with media transactions.”“This API integration with Extreme Reach creates efficiency in the workflow process and validates our ongoing commitment to having machine to machine exchanges in place across our platforms,” said Brendan Condon, President AdMore and REVshare. “Our television media partners, and our advertising clients who trust us with the all important oversight of their campaign assets, have assurance of the highest quality controls in place so their own scheduling and planning systems are never compromised. “This added capability to our platform positions us even further ahead of our competitors.”