SRAX Releases People-Based Advertising Guide

Industry News
Written By Paul Kontonis

CommPRO.biz Editorial Staff

Tech company SRAX has released a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience. 

This new guide provides knowledge and information giving advertisers the ability to better invest in people-based advertising, leveraging a range of customer and user data to identify and reach the right people.

"Connecting with each consumer individually, across devices, platforms and publishers is critically important in today's digital advertising marketplace," said SRAX's CEO and Chairman Christopher Miglino. "Our People-Based Advertising guide is designed to inform and inspire brands and agencies to unlock the ultimate level of cross-device targeting precision."

SRAX's People-Based Advertising guide covers the following for digital marketers and content owners:

  • Why people-based advertising should be part of your strategy
  • 5 ways people-based advertising will boost your business and your brand
  • How people-based advertising with first-party data works
  • What you'll need to turnaround your targeting strategy

The guide is available to download here. 

 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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