PR Council Harvard Leadership Program
The PR Council is once again offering its popular Harvard Leadership Program an MBA-style crash-course, focused on key lessons from Harvard Business School case studies, exercises and discussions that focus on compelling and relevant leadership topics. The course is led by Dr. Ashish Nanda, Director of Indian Institute of Management, Ahmedabad and former Harvard Business and Law School professor. This year, the case studies have been retooled for the modern communications arena dealing with disruption, emerging business models and technology thinking.
This program is ideal for agency leaders who are making management/operation decisions and/or running agency teams, and a great opportunity to reward a top performer.
The Harvard Leadership Program is June 12-13 at the AMA Executive Conference Center in New York City.
Case Studies will include:
Digital Disruption to Existing Business Models
With topics such as...
- The New York Times Paywall
- Bank of America - Mobile Banking
Emerging Business Models Creating and Claiming Value
With topics such as...
- Google Car
- Amazon 2016
Social Media and Digital Marketing
With topics such as...
- Social Strategy at Nike
- Sephora Direct: Investing in Social Media, Video and Mobile
Networking reception sponsored by Business Wire
Learn more about the PR Council Harvard Leadership Program
