PR Masters Series Podcast, Episode #17 – Maureen Lippe

Overview

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  

About Our Guest

Maureen Lippe, Founder, Lippe Taylor

Maureen is obsessed with cracking the code on what makes women buy one brand and not another. A former beauty editor, brand spokesperson and TV personality, she’s always been fascinated with understanding the total woman -- physically, emotionally, and spiritually. Maureen is dedicated to discovering the most impactful ways to connect brands with women, their families, and their health and wellness.

Maureen began her career in beauty editorial and left a lasting impression; at Harper’s Bazaar she was the first editor to incorporate health content into beauty pages, and at Vogue she forecasted trends to America’s top fashion designers. She also made her mark in the beauty industry; at Shiseido she led new product development, packaging and studying how trends effect purchase decisions.

Maureen went on to become a spokesperson for major beauty brands including Clairol, Dove, and P&G, and an on-air personality for ABC-TV’s “Live with Regis Philbin.” Maureen not only performed the first televised makeover, she also completed over 2,000 transformations around the country. And her weekly segment wasn’t simply focused on the external -- she worked with women on exercise and diet, body image and self-esteem.

Throughout her career, Maureen has been a trailblazer in studying women, inside and out.

Maureen founded Lippe Taylor in the early 1990’s, motivated by the lack of PR/marketing innovation she witnessed as an editor. By developing creative strategies for connecting with consumers, Maureen has successfully launched more than 100 brands. She has provided high-level, brand-building solutions for global leaders including Procter & Gamble, Clairol, IKEA, Johnson & Johnson, Allergan, Galderma, Revlon, Elizabeth Arden, The Gap, Kmart, Sears and Nordstrom. From product development and consumer product marketing, digital communications and issues management, Maureen has helped her clients decode the female consumer to build brands and grow sales. Most recently, Lippe Taylor partnered with a leading social influencer platform to introduce the “Lippe Taylor She Speaks Women’s Buying Behavior Index,” which continues as ongoing research. With this proprietary research, Maureen continues to study women’s purchasing habits and anticipate trends.

Maureen is deeply committed to cause-related marketing and providing brands with charitable connections. In addition, she was the only non-physician member of the Skin Cancer Foundation, former board member of Fashion Group International, Cosmetic Executive Women, and the Women’s Venture Fund, and was honored by the United Cerebral Palsy Foundation as a Woman Who Cares. Maureen also sits on the board of the PR Council and is a member of the Arthur W. Page Society.

Maureen is also a supporter of multiple women-focused charities such as Save The Children, UNICEF, Look Good / Feel Better Sand Step Up Network for Girls which she has aligned with brands like Elizabeth Arden, P&G, RB, and IKEA.

Maureen has worked for many years with Women in Need where she spearheaded multiple inner-city initiatives aimed at elevating women and their children out of poverty and into private housing.

Maureen also launched The SHEQUALITY Project, which she designed to help women executives rise in the ranks of PR agencies.

Maureen wants her colleagues and clients to walk into Lippe Taylor and feel like they’ve stepped into their second homes. To do so, she has considered every detail of her unexpected and innovative loft offices, which have been featured on NBC Live, Time Out and mediabistro.com. As a mother and wife, Maureen knows the importance of a work/life balance and encourages colleagues to have lives outside of the office. Not surprisingly, Lippe Taylor continues to win the “Top Places to Work in PR by PR News. A strong believer in mutual trust and respect, she has created a unique culture of consideration that begins within the agency staff and extends to all of her clients.