PRIMEChat: Better Insights. Better PR-ROI. – Sarab Kochhar, Ph.D. (Video)

PR ROI
Written By Paul Kontonis

Welcome to PRIMEChat: Better Insights. Better PR-ROI.

In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.This latest installment features Sarab Kochhar, Ph.D., Director or Research at the Institute of Public Relations. Here, Sarab Kochhar discusses the importance of establishing a “culture of trust” to foster employee engagement and how research helps in advancing and measuring results.Interview conducted by Simon Erskine Locke, Founder & CEO of CommunicationsMatch.comVisit prime-research.com for more information. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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