Ruder Finn's Strategic AI Move as OpenAI Veteran Zack Kass Joins to Revolutionize Global Communications

Ruder Finn, one of the world’s largest independent global communications and creative agencies, has made a significant move by appointing Zack Kass, former Head of Go-To-Market at OpenAI, to chair its newly established AI Advisory Council. The decision positions Ruder Finn at the forefront of the AI revolution in the communications industry, setting the stage for further advancements in creativity, efficiency, and global client engagement.

Founded in 1948, Ruder Finn has spent 75 years shaping the future of public relations and communications. Known for its bold strategies, the agency has consistently led industry-defining brands, companies, and leaders into the next era. Operating across the U.S., Asia, and Europe, Ruder Finn is organized around five core areas of expertise: Healthcare, Technology, Commerce, Leadership, and Workplace. With its AI-powered creative hub RF Studio53 and tech incubator RF TechLab, the firm delivers cutting-edge predictive analytics and customer-focused digital engagement.

Kass, a pivotal figure in the world of AI, brings over 14 years of experience in shaping AI strategies for Fortune 500 companies and even The White House. His expertise, paired with Ruder Finn's legacy, will empower businesses to leverage AI for meaningful transformation of their marketing communications. “The future of communications is inextricably linked with AI," Kass explained. "This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier."

The AI Advisory Council, under Kass's guidance, will report directly to CEO Kathy Bloomgarden. “A company’s approach to AI will be a key factor in their future success,” said Bloomgarden. Ruder Finn is finalizing the council’s membership and will soon announce additional leaders from diverse regions and industries.

This move cements Ruder Finn’s leadership pathway in integrating AI into communications while pushing the boundaries of what's possible for the industry and its clients.