AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.

As AI transforms corporate communications, women leaders are taking bold steps to ensure they remain at the forefront—championing education, ethical AI, and human-centered leadership.

The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose.

“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.

The January 2025 PR rankings reveal a major industry shakeup as new agencies challenge the dominance of New York and LA firms, reshaping the future of communications.

The December 2024 PR rankings reveal a major industry shakeup with three new agencies breaking into the top 10, dethroning industry giants and reshaping the power players in public relations.

2025 is set to revolutionize communications, pushing professionals to innovate and adapt to new technologies or risk being left behind in an ever-evolving landscape.

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

Marian Salzman reflects on 30 years of trendspotting in her 2025 report, blending bold insights on the future, personal responsibility, and disruption, while hinting at what's next.

As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.

Wishing you a season filled with joy, innovation, and just the right touch of AI magic to brighten your holidays!

2025 Marks the End of Googling as AI Redefines How Professionals Find and Trust Information

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025—adapt now or risk being left behind!

From AI’s ethical dilemmas to the shifting landscape of social media and Chicago’s big event successes, media and PR experts reveal the trends reshaping 2024 and beyond.

With Bill Davies as CEO and a Top 10 ranking under its belt, Racepoint Global is poised to revolutionize technology-driven communications

In this episode of the PR Masters Podcast, host Art Stevens interviews Maurice Lévy, a global marketing communications leader and honorary chairman of Publicis Groupe.  

EY is revolutionizing recruitment and onboarding by blending AI and metaverse technology, transforming traditional processes into immersive, candidate-centered experiences.

Larry Weber calls out tech companies to stop playing it safe, urging them to harness their innovations for global good, from fighting climate change to revolutionizing healthcare.