Social Insight on Fourth #GOPDebate

Media IntelligenceToday
Written By Paul Kontonis

The fourth GOP debate covered everything from the economy to immigration and foreign policy. Using our social media monitoring and analysis tool, we took a look at the more than 867,000 tweets sent out within a 14-hour time period.Here's a glimpse at what we found from the data:Texas senator Ted Cruz started with 13.3 percent of the total social share of voice, but went on to reach 17.7 percent, beating out Donald Trump by 1.7 percentage points. The increase occurred after Cruz took control of the microphone for 13 minutes and 35 seconds.However, Cruz was not the only candidate who saw gains in social share of voice. Carly Fiorina raised her share of voice by 2.6 percentage points (from 7.4 to 10), while Kentucky senator Rand Paul's performance saw a 7 percentage point increase (from 5 to 12).Want to know which social handles shared the most tweets and which hashtags stood out during the debate?

See all of Cision's findings here.

  

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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