‘Sunday Night Football’ Ratings Down Again On Day Of Player Protests Notes Media Expert

CommPRO Editorial Staff“Facts are stubborn things” notes media expert and author Michael Levine. After a day of seemingly endless controversy and protesting over the National Anthem, the NFL took a hit on Sunday Night Football.According to Levine, in metered market numbers, the prime time match-up between the 27-10 winning Washington Redskins and the Oakland Raiders received an 11.6/20, which is the worst SNF has performed this season so far. That’s an 8% dip from the early numbers of last week’s Atlanta Falcon’s 34-23 win over the Green Bay Packers. In FedEx Field in Maryland Sunday night, the third week of SNF for the 2017-2018 season declined 10% from early numbers of the comparable game of last year on September 25, 2016.“The reality is that with sports in general, many people - tune in to tune out. They don’t want the experience to turn into a political fight and it is a turn-off to many.”