Sysomos Hires First Chief Strategy Officer

By CommPro.biz Editorial StaffSysomos, a Toronto-based social marketing and analytics firm, announced the hire of David Berkowitz as its first chief strategy officer. Berkowitz brings 15 years of deep industry experience, previously serving as the former CMO of MRY (a subsidiary of Publicis Media) and the vice president of Emerging Media of 360i (a business unit of Dentsu). He is a regular contributor to Advertising Age and has been published repeatedly in VentureBeat, MediaPost, Mashable and eMarketer. He has spoken at more than 300 global industry events, including keynotes at Google, Coca-Cola, Cox Enterprises and Canon, along with lectures at MIT, NYU, Yale, Rutgers and General Assembly."A key commitment at Sysomos is to take our customers' success further by providing them best-in-breed solutions to listen, curate, engage, publish and analyze content across owned, earned and paid media," said Peter Heffring, chief executive officer at Sysomos. "With our hire of David Berkowitz, we're furthering this focus to provide the best possible strategic approach for our customers. David will be an integral piece of our executive team, and his deep subject matter and industry expertise will support our growth and ability to partner with leading brands."In his new role, Berkowitz will help ensure Sysomos meets marketers' needs both today and in the future. He will partner with Sysomos clients and prospects to better understand their business challenges and help them turn data-driven insights into actionable business decisions."Most marketers don't need more data," said Berkowitz. "'Big data' is now so big that marketers are typically drowning in it. Rather, they lack the right tools to draw insights that drive sound business decisions from the data. I'm thrilled to join Sysomos, a company already leading the way in delivering actionable insights that marketers need to stay competitive."To underscore this continued commitment to marketers, Sysomos is hosting the Sysomos Summit, a two-day event from February 27 to March 1, 2017, bringing senior marketers together to share strategies for acting on insights that drive commercial opportunities.