Talkwalker Acquires Reviewbox

CommPRO Editorial StaffTalkwalker, a leading consumer intelligence company, announced today that it has acquired all-in-one review management platform, Reviewbox.This acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients. This will complement Talkwalker's extensive social, consumer, and customer data gathering & analytics capabilities. “This announcement confirms our commitment to remaining the number one consumer intelligence platform,” said Tod Nielsen, Talkwalker’s recently announced new global CEO. “Reviews give you an understanding of just what your customers think of your products, whether that’s good or bad. This integration gives you a real-time view of this data, enabling you to react, and also helping you shape your products for the future. This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey. Enabling them to make faster, more intelligent business decisions.”Reviewbox already enables brands such as Delta, Avery, Whirlpool, and Netgear to monitor, analyze, and respond to product reviews within the platform. This capability will be added to Talkwalker along with additional product data gathered from sites like Amazon, eBay, and Walmart. All existing Reviewbox staff will join the Talkwalker team.Customer review data refers to the ratings and reviews that customers share about products, services, and businesses. Customer review data looks at how consumers use and engage with a brand’s products and services. What they think of a brand.  Essential customer feedback if a company is looking to improve or develop new offerings, and streamline the customer experience.“Talkwalker and Reviewbox are a perfect fit,” said Reviewbox CEO James Horey, who will join Talkwalker to continue developing reviews as a prominent channel. “Over the past 5 years, Reviewbox’s unified analytics platform has supplied customers with top of the line industry review data, providing an essential part of the customer intelligence puzzle. Our integration into Talkwalker completes this puzzle, enabling our clients to turn insights into real-time actions.”