The 5 Questions to Ask Before Crafting Your Message

Internal Communications
Written By Paul Kontonis

Mind these guidelines to write more compelling memos, sharper emails and meatier reports.

  Dianna BooherChances are, you’ve been through training programs to improve writing or presentation skills.And most all of them probably started with one or both of these platitudes:

  • Consider your audience.
  • Know your purpose. 

Well and good. But how to do those things warrants a few more specifics. To drill into what audience analysis and your purpose actually entail, ask yourself these key questions:1. Do I have a single reader or multiple readers?How many people are on your distribution list? Do you have pass-on readership? Are you writing “through” several people who must approve your email, report or proposal before it goes to the reader(s)?If you have mixed audiences, rank readers in order of importance. The most important reader gets the information first. Secondary readers must read further into the document to find information they may need.Continue reading here...

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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