The Art of Influencing Influencers (On-Demand Recording)
Webinar Overview
Join Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision on Thursday, July 20 at 2 p.m. ET, as they talk about how communications and marketing professionals can:
- Better target and identify influencers
- Better engage and build longer term relationships
- Deliver measurable results
Eroding trust in owned media and paid advertising is increasing the value of earned media, influence coverage and implicit/explicit endorsement. More than 75% of CMOs believe the effectiveness of their paid media. Join our webinar to learn actionable, real-world tips for how to get influencers on board your brand stories and pitches.
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Meet Our Speakers