The Barcelona Principles of Communication Measurement (VIDEO)

Public RelationsToday
Written By Paul Kontonis

Editor's Note:  Appreciation to  Ketchum's David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics, Past Chairman, AMEC and his team for sharing their insight and producing this video that takes a deep dive into the Barcelona Principles of Communication Measurement.  To learn more about the Barcelona Principles, visit the AMEC : the International Association for Measurement and Evaluation of Communication website at www.amecorg.com 

 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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