The Gen Z Fashion Revolution On VFiles

Generation Z is about to change your business forever. Learn how.We are witnessing the toppling of the fashion hierarchy – and it’s Gen Z and Millennials on social media who are leading the overthrow. One of the first Gen Z fashion disrupters was Tavi Gevinson, now a fashion world veteran at the ripe age of 19. She was only 11 years old when her sophisticated fashion blog StyleRookie garnered world-wide attention, and she was only 13 when she attended her first New York Fashion Week.And now, there's VFiles, the hybrid social media platform and e-commerce website that threatens to take eyeballs away from glossy mags like Vogue. VFiles allows stylists, designers, models and others to upload their work onto VFiles’ platform, compare notes, and to collaborate. They even created the first user-generated fashion show – VFiles Made Fashion – where a handful of designers who had uploaded their designs onto Vfiles were picked to present for their yearly New York Fashion Week show.“Fashion and social media are going to be one in the same,” VFiles' founder Julie Anne Quay has proclaimed, using that insight to create what she’s described as a fashion democracy.VFiles is about being inclusive, non-hierarchical, unelitist, and user-generated. Fashion for its demographic is no longer about being dictated to by an authority or being told what’s in or out. “The individual is the decision maker,” says Quay. “Tumblr kids – they’re just the same as the woman who is the head of FIT Museum, Valerie Steele,” she added. And it's no small bonus that some social media influencers have more followers (in the millions) than the circulations of many fashion magazines.Once upon a time, fashion editors took style signals from the street and sold them back to the masses, but now that Gen Z and Millennials are their own fashion editors and influencers, collaborating and promoting each other on social media. brands that want to work with Gen Z should follow VFiles’ lead and provide them with a booster platform for what they’re already doing. Quay’s only marketing strategy for VFiles: “Be one with the kids.” Gen Z updates daily – Download n2 on the app store now.