The New York Times has Added 41,000 New Subscriptions Since Election Day
A Commpro News Update
In the seven day period since election day, The New York Times announced a net increase of 41,000 paid subscriptions both print and digital news products. This is their largest reported subscription increase since the first week of the digital pay model in 2011. This is a dramatic growth when looked at against both the week prior to the election and the same period one year ago. Through November 15, The Times has added over 100,000 digital subscriptions so far this quarter.
The New York Times set new traffic records November 8-10th as readers came to the site looking for better election coverage. Through those three days readers spent 12.8 million hours with The Times’s coverage (five times longer than normal). This deeper level of engagement translated into new subscriptions.
Mark Thompson, the president and CEO of The New York Times Company, said, “We're delighted to see this unprecedented acceleration in the growth of subscriptions to The New York Times. We see this surge as further evidence of our ability to attract large numbers of new paying customers and build a subscription business of great scale.”
Thompson added, “Our newsroom did exceptional work throughout the campaign and they have continued to provide our readers with penetrating and comprehensive coverage of the incoming administration. The result has been record-breaking audiences and tens of thousands of new subscribers - clear evidence of how much public demand there is for high quality, deeply reported, independent journalism. We will continue to deliver that journalism, without fear or favor, to our readers in America and around the world."
