The Perks of Phone Repairs (INFOGRAPHIC)
Brian Wallace, Founder & President, NowSourcing
Smartphones are a cornerstone of modern technology. Now over a decade since their introduction, Americans are keeping their phones longer than ever. In 2016, US citizens would replace their phones after 23 months. By 2019, they waited 33 months instead. Phones are sticking around longer for 3 reasons. One, new features are losing their appeal. Only a third of Americans are interested in upgrading to take advantage of new innovations and “wow features” on phones. Two, high prices are delaying consumers’ choice to upgrade. It is no longer unusual for phones to cost over $1,000, making the purchase of one a serious consideration indeed. Finally, revamped carrier contracts aren’t following the 2-year upgrade cycle as often. Neither carriers nor consumers are as wedded to the old model as they used to be.
When people keep the same phone for longer, it’s more likely their phone will break. 2 smartphone screens crack every second in the US. 72% of people have broken a smartphone before; being in their company is nothing to be ashamed of. Before you rush to replace a broken piece of tech, consider the alternatives.
Right now, repairing one’s smartphone isn’t the popular choice. 59% of people would rather upgrade their device than fix an old one. Despite not possessing mainstream appeal, the benefits of repairing a broken device are myriad. To start, the environment is spared e-waste from the old phone and conserves the resources otherwise required to produce a new one when consumers repair their old devices. Eco-friendly consumers should appreciate the impact their choice has on the planet. For consumers motivated by budget, repairs typically cost less than purchasing a replacement. Repairs even come with the convenience factor of not needing to save files or grow accustomed to new settings.
While phone repairs have the potential to benefit every consumer, the best investment is damage prevention. Right now, many people aren’t taking the necessary steps to safeguard their smartphones. 44% of people weren’t using a case when their phone broke. A shock-absorbent case can guard against drops and other damage at relatively low cost. Additionally, a screen protector is a cheap, easy way to guard against scratches or cracks on the screen. A cracked screen is the most common damage seen on smartphones, making up 29% of cases.
The new generation of smartphones are made to last. Cost-conscious consumers should enjoy the full cycle.
About the Author: Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency in Louisville, KY and Cincinnati, OH which works with companies ranging from startups to Fortune 500s. Brian runs #LinkedInLocal events, hosts the Next Action Podcast, and has been named a Google Small Business Adviser for 2016-present. Follow Brian Wallace on Linked
