CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Blockchain Brian Wallace Blockchain Brian Wallace

3 Ways Blockchain Has Improved Our Lifestyle

Given its inherent capabilities for immutable, transparent, decentralized, and extremely efficient ways of recording and exchanging data and transactions, blockchain is fundamentally altering practically every business. This has major implications for businesses, including managing the global supply chain, executing interbank transactions, and even purchasing and the sale of the property.

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Marketing Brian Wallace Marketing Brian Wallace

Remote Work: Tools for Taking Your Business to The Next Level

Experts say that by 2025, 22% of the workforce will work remotely. Since the beginning of the pandemic, 47% of businesses say that remote work is here to stay. Similarly, workers report feeling 22% happier  and 30% more productive when they work from home. However, 47% also report experiencing burnout. As a society, we have witnessed a shift in the work/ life balance and longer hours, presenting new challenges for remote workers.

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Blockchain Brian Wallace Blockchain Brian Wallace

Bitcoin (BTC) Tops $20,000, is it Time to Buy?

Bitcoin (BTC) surpassed a crucial level ($20,000) on the 25th. Following this, the king of cryptos started today's session in the green. It seems that the bulls have finally decided to act. Indeed, there was a lot of volume accompanying this 5% bullish move. At the time of writing on the 27th, the price of the Bitcoin is now at the price of 20 867 US. Such a price has not be seen since the last spike of early September.

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Marketing Brian Wallace Marketing Brian Wallace

Marketing With Colors: How Customers React To Different Tones

The decision a customer makes to purchase a product or support a brand is based on a variety of factors. What many people find surprising is that color makes up between 62% and 90% of that decision. This is because colors have a large effect on the human brain and can completely alter the way a customer feels about a particular item. So how do different colors affect people's purchasing decisions, and how can business owners utilize them in their marketing strategies? 

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Thank You For Helping CommPRO.biz Reach its 12-Year Anniversary!

Twelve years ago, we launched CommPRO.bizas an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media, financial communications, public affairs, and events.

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Marketing Brian Wallace Marketing Brian Wallace

The Dangers of Cyber Attacks

It wasn’t too long ago when hackers, shutting down the mainframe, corrupting the system, and various other tech jargon was reserved to optimistic science fiction and overzealous TV shows. Yet the world is changing, suddenly technology and the web are at the forefront of almost every life in the western world. 

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Marketing Brian Wallace Marketing Brian Wallace

The Boomer Generational Transfer

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

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