The Top Comms Takeaways from Davos 2023

Jan 30

This year’s event offered several takeaways about the economy and the state of work that can guide your comms strategies in the coming year.

Held each year in Davos, Switzerland, The World Economic Forum’s annual event sees economic experts and business leaders alike gather to discuss the state of the global economy in the coming year. The theme of this year’s event, “Cooperation in a fragmented world,” signifies not just the challenges that lay ahead for our global economy, but for the business and workforces that make the economy run.

To that end, this year’s event offered several takeaways about the economy and the state of work that can guide your comms strategies in the coming year. Here are a few that stuck out.

1. Remember that your customers and employees alike are feeling economic uncertainty.

By several accounts, the mood was dour in Davos as leaders express frustration at the looming uncertainty of economic stability.

PayPal CEO Dan Schulman, ever the outspoken leader, went further on a panel Tuesday that our global financial system is failing the average person. He noted that the current system fails at least four billion people—two billion of whom are living outside of it, and another two billion who are forced to pay high fees and interest rates that the wealthy are not subject to.