The WITH Global Alliance Continues to Expand, Doubling Membership Since its Launch in January 2020
Brazilian, Russian, German, Dutch and South African Agencies Join the Specialist Tech PR Network
CommPRO Editorial Staff
Global tech PR specialist network, the With Global Alliance, just announced it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With the addition of these five new members, the With Global Alliance agency member base has doubled in six months.
With these new members on board, the With Global Alliance is now able to represent clients in 26 countries: the U.S., Canada, Brazil, UK, France, Germany, Austria, Switzerland, Spain, Italy, the Netherlands, Belgium, Luxembourg, Russia, South Africa, India, China, Singapore, Indonesia, Malaysia, the Philippines, Thailand, South Korea, Japan, Australia and New Zealand.
The With Global Alliance, launched in January this year, is designed to support technology businesses with expert PR teams across markets. All agencies share experience in sectors including martech, fintech, IT, and edtech, among others but the new members bring deeper experience in tech verticals including medtech, telco and retail tech. The With Global Alliance has already conducted eight campaigns across six markets for five clients.
“It has been rewarding to see how quickly the With Global Alliance continues to attract leading independent tech PR agencies across the world - even during these challenging times,” says Debbie Zaman, global president of the With Global Alliance. “The global uncertainty has in fact heightened the value of the With Global Alliance both for marketers and members. Clients have looked to us for responsive short term strategies and our members have found great support in connecting with one another as business owners, sharing advice.”
“As our clients are expanding globally, it is critically important for us to have trusted partners in other regions who thoroughly understand technology as well as the local market dynamics,” said Sandra Fathi, president of Affect. “All of the firms joining our network have the same commitment to service excellence and a results-driven approach. We are looking forward to expanding our clients’ global reach and helping network clients enter the U.S. market.”
The With Global Alliance also launched an initiative for colleagues of every level in each market to connect with their peers last month. The Global Gathering allowed teams around the world to benefit from sharing their collective experience and how they have handled practical account management, like remote working journalists.
FirstCom, FrauWenk, VinciPR, GinjaNinjaPR and DOK30 not only bring to the With Global Alliance their expertise in tech PR, but additional services such as personal branding, account-based marketing and financial communications.
FirstCom’s founder Luis Allan Claudio launched the agency 21 years ago. In addition to PR and media relations services, Luis and his team work closely with CEOs and C-suite across Brazil, helping to shape their thought leadership and content both for media and social media.
VinciPR was founded in 2017 by Alexander Izryadnov and Masha Lapuk with the aim of supporting tech businesses with their PR and communications in Russia while growing the agency’s presence in China, South Korea and Japan where they support Western companies looking to enter these markets.
FrauWenk, founded 11 years ago by Andrea Buzzi, covers the DACH region where they support clients in eHealth and medtech, martech and fintech amongst other sectors. Over the years, FrauWenk has developed a well-respected local media ecosystem including an ehealth podcast and a digital and print communication magazine Clutch.
GinjaNinjaPR was founded 17 years ago by former Tech 100 South Africa MD, Samantha Hogg. The GinjaNinjaPR senior team has exceptional media relations with the national and trade reporters - which led to renowned broadcast journalist Sias de Plessis partnering with Samantha to develop a bespoke media training series. GinjaNinja’s clients operate across B2B tech sectors including Telco, IT and Cloud to name a few. The agency also brings expertise as an entry point of access to the African continent.
DOK30, launched in 2014 and based in the Netherlands, has recently scaled its operations by extending its services to Belgium and Luxembourg to support its international clients across the BENELUX region. Although DOK30 has a strong B2B practice where they work with clients across fintech, martech and cyber security amongst other sectors, the team also supports B2C tech brands across electronics, dating apps and sleep tech.
Due diligence is already underway with potential partner agencies in Eastern Europe, LatAm and the Middle East. Any tech agencies interested in joining the With Global Alliance should contact hello@withglobalalliance.com
