Three Reminders on Social Media for Lead Generation

Written By Jill Kurtz
Three Reminders on Social Media for Lead Generation Jill Kurtz CommPRO

More and more brands report that they use social media to generate leads and new business. Here are current best practices for using social media to boost business.

Use Multiple Social Platforms

Every social channel you use increases the potential for reach and effectiveness. Integrating and interconnecting those platforms also enhances connection with audiences online. Be sure to leverage all the platforms used by your target customers and clients.

Be Engaging

It’s not enough to post content and links to your website. Post interesting content that is useful to your customer. Bonus points for doing that in a fun way. Visuals and video are still great ways to capture attention if they are done well.

Be Interactive

Connect with customers on social beyond your own accounts. Comment and share their posts. Join groups and share ideas and help that aren’t direct sells. Businesses that effectively create positive impressions and beneficial relationships online are positioned to gain customers and reinforce relationships with existing customers.

Jill Kurtz

Jill Kurtz is the owner and principal strategist at Kurtz Digital Strategy. She is an expert at digital marketing, social media strategy, strategic communication, and public relations. Prior to launching KDS, Jill served as in-house marketing and public relations expert for General Motors, International Paper, Fairfax County Public Schools, and American Public University System. Her project success stories show the variety of business goals that can be reached with the right online communication and marketing strategy.

https://kurtzdigitalstrategy.com/
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