Truth on Trial: Implications for Communicators (On-Demand Video)
#TruthOnTrial
Event Overview
Major Garrett, Chief White House Correspondent, CBS News; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst; Anthony Scaramucci, Former White House Communications Director for President Trump; Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes and others …A week before the mid-term elections, hear them talk about how today’s communicators need to navigate a world where fake news, Russian intelligence operatives and biased-information can affect the truth and the trust of the institutions in the United States.
Our speakers will discuss topics including:
- What steps can business take to help restore trust in our institutions and our democracy?
- How do companies and communicators work in an environment where there are no sidelines and every utterance is subject to criticism through a political lens?
- How do we anticipate and minimize issues that will divide customers and shareholders? How do we handle them once they have become politicized?
- What will the likely impact of the midterms be for communicators in this red hot environment? What do we need to do differently?
- What are the unique challenges and best practices for publicly traded companies?
Speakers
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Anthony Scaramucci, Former White House Communications Director for President Trump
Anthony Scaramucci is the Founder and Co-Managing Partner of SkyBridge Capital. He is the author of three books: The Little Book of Hedge Funds, Goodbye Gordon Gekko, and Hopping Over the Rabbit Hole, a 2016 Wall Street Journal best- seller. Prior to founding SkyBridge in 2005, Scaramucci co-founded investment partnership Oscar Capital Management, which was sold to Neuberger Berman, LLC in 2001. Earlier, he was a vice president in Private Wealth Management at Goldman Sachs & Co. In 2016, Scaramucci was ranked #85 in Worth Magazine’s Power 100: The 100 Most Powerful People in Global Finance. In 2011, he received Ernst & Young’s “Entrepreneur of the Year – New York” Award in the Financial Services category. Anthony is a member of the Council on Foreign Relations (CFR), vice chair of the Kennedy Center Corporate Fund Board, a board member of both The Brain Tumor Foundation and Business Executives for National Security (BENS), and a Trustee of the United States Olympic & Paralympic Foundation. He was a member of the New York City Financial Services Advisory Committee from 2007 to 2012. In November 2016, he was named to President-Elect Trump’s 16-person Presidential Transition Team Executive Committee. In June 2017, he was named the Chief Strategy Officer of the EXIM Bank. He served as the White House Communications Director for a period in July 2017. Scaramucci, a native of Long Island, New York, holds a Bachelor of Arts degree in Economics from Tufts University and a Juris Doctor from Harvard Law School.
Sheryl Battles, VP, Global Diversity, Inclusion and Engagement , Pitney Bowes
Sheryl is a seasoned professional that has held a range of increasing responsibilities within corporate communications at the Company including speech writing for 3 previous CEOs, investor communications, media relations and internal publishing. In her current role she leverages her extensive communications expertise to lead the company’s strategies and programs, as well as its story-telling in diversity, inclusion and engagement, provides strategic counsel to the CHRO and the senior team, and is part of the company’s Senior Communications Council. Pitney Bowes has recognized her exceptional contributions with several awards, including the company’s highest employee honor – the Walter H. Wheeler, Jr. Award.
Sheryl recently received the Public Relations Society of America’s national D. Parke Gibson award which is its highest individual honor in diversity to recognize her work within the public relations industry and in her organization. She is also one of the professionals featured in the new book “Diverse Voices: Profiles in Leadership.” She has also received numerous other professional and community honors including: 2018 100 Most Influential Blacks in Connecticut; 2017 Most Powerful & Influential Woman Award Tri-State Diversity Council; Diversity Global Magazine’s 2017 Influential Woman in Global Diversity; 2017 Commitment to Community Service Award from the Urban League of Southern CT; Savoy Magazine’s 2016 Top Influential Women in Corporate America (& 2012); 2016 Brava Award from the Greenwich YWCA; Women of Power Award from the Urban League of Southern Connecticut; and, the national “Donald H. McGannon Award” from the National Urban League.
Ty Cobb, Former Special Counsel to President Trump
Ty Cobb recently retired from the government, where he served as the Special Counsel to the President, managing the White House response to the Office of Special Counsel. Previously, Ty was a long-time leader at international law firm Hogan Lovells, where he was widely recognized as one of the premier white collar, Securities and Exchange Commission (SEC) enforcement, and Congressional investigations lawyers in the world. Prominent corporate clients (domestic and international) and senior executives facing serious corporate governance matters such as crisis management, allegations of corruption, bribery or trade sanctions violations routinely turned to Ty to guide them. A former federal prosecutor, Ty is a Fellow of the American College of Trial Lawyers and is regularly profiled in Best Lawyers in America, Lawdragon 500 Top Lawyers in America, International Who’s Who of Business Crime Lawyers, and Superlawyers. He was selected to the Ethisphere Hall of Fame in 2011 for his work advancing the cause of ethics in business and corporate compliance..
Silvia Davi, SVP, Global Head of Marketing & Communications, Thesys Technologies | Contributing Editor, Equities.com
Ms. Davi is a seasoned global corporate communications, marketing and business development professional with over twenty years of experience in strategic public relations, financial communications, corporate identity, turnarounds, content strategy, branding, corporate social responsibility, relationship management, and international affairs across key industry sectors. Her experience stems from global PR agencies, in-house Fortune 500 organizations, startups, and nonprofit organizations. Ms. Davi is a recognized, multi-lingual expert in global and international affairs, financial services, technology, media, entertainment, and food & beverage sectors. She has received multiple accolades within various industries throughout her career. Recently, Ms. Davi was recognized on a "Women in Fintech Powerlist 2017," run by Innovate Finance, an independent association that represents the UK's global FinTech community.Prior to joining Thesys, Ms. Davi held various senior level roles at leading organizations such as Broadcast Music, Inc® (BMI®), a global music rights management and royalty distribution firm, as a VP, Head of Strategic Communications and Marketing. Before that, she fulfilled a VP, Global Head of Corporate Communications & Brand Marketing role at at Marsh & McLennan Companies. She also served as the Chief Marketing & Communications Officer for the Food Bank of NYC. Ms. Davi’s fintech and capital markets experience is extensive, having spent over a decade at Nasdaq and Instinet. She served as Vice President of Corporate Communications and Head of Global Media Strategy at Nasdaq for eight years from 2003-2011, where she oversaw the Nasdaq MarketSite Studio, the exchange’s broadcast studio. In that role, she led the corporate communications and marketing for key business lines globally including its trading, listings, and technology businesses while working with the C-suite executive team on visibility campaigns. She brought shows like CNBC’s Fast Money to the Nasdaq MarketSite, NBC’s The Apprentice and TLC’s Cake Boss, elevating Nasdaq’s mainstream strategic communications during Nasdaq’s IPO and for strategic acquisitions of The Philadelphia Stock Exchange, Boston Stock Exchange, and OMX Exchange to name a few.
Chris Manzini, Managing Director, Corporate & Public Affairs, Edelman
Chris Manzini has been a member of the Edelman family for sixteen years, serving in a variety of roles in multiple locations during his tenure. He currently leads the Corporate and Public Affairs division in New York, which includes not only those practices but the Technology and Financial Services sector as well as the firm’s Business + Social Purpose practice. Chris serves as a senior advisor on reputation and issues management for several clients across the division and works especially closely with PepsiCo, Neiman Marcus Group, Equifax and BT (British Telecom).Prior to coming to NY, Chris led the Southwest region, which includes offices in Austin, Dallas and Houston. In that role, he led KFC through antibiotic supply chain issues, advised on a new global communications structure for Bridgestone Corporation and supported the Dallas Cowboys through multiple issues.Prior to his time in Texas, Chris lived in London where he served as the Global Client Relationship Manager for Royal Dutch Shell, plc. His team consisted of more than 200 people working in 48 markets around the world and covered all Shell classes of business from the Arctic to F1. Chris also served as the corporate practice lead for Edelman Los Angeles, where he was responsible for Edelman’s work for Volkswagen and Shell in the Americas.Before joining Edelman, Chris developed an expertise in automotive and issues management at Ketchum. There, he managed the award-winning Hyundai Motor America account, directing several product launches and corporate announcements including the nationally-covered story on Hyundai’s manufacturing facility ground-breaking in Montgomery, Alabama.
Major Garrett, Chief WH Corresponden
Major Garrett was named CBS News’ Chief White House Correspondent in November 2012. As Chief White House Correspondent, Garrett reports for all CBS News broadcasts and platforms. Garrett is also the host of “The Takeout,” a weekly podcast about politics, policy and pop culture.While covering the White House for CBS News, Garrett reported extensively on presidential actions to confront ISIS, Ebola, nuclear negotiations with Iran and U.S.-European efforts to confront Russia in the standoff over Ukraine. On domestic issues, Garrett reported on the administration’s handling of the health care website rollout, numerous policy failures at the Veterans Administration and the president’s ongoing efforts in 2014 to address racial strife and criminal justice reform. He has traveled with the president to Asia, Europe and the Middle East.Before joining CBS News as Chief White House Correspondent, Garrett was a fixture during CBS News’ coverage of Campaign 2012 through a partnership with the National Journal, where he was Chief White House Correspondent. He co-hosted the network’s coverage of the 2011 South Carolina Republican Primary debate alongside “CBS Evening News” Anchor and Managing Editor Scott Pelley and offered analysis for every 2012 general election presidential debate.Prior to National Journal, Garrett was the Chief White House Correspondent for Fox News. During his eight years at Fox, Garrett also covered two presidential elections, Congress, the war in Iraq and other major stories. Before joining Fox News, Garrett was a White House correspondent for CNN during the administrations of George W. Bush and Bill Clinton. Previously, he was a senior editor and congressional correspondent for U.S. News and World Report, where he reported on Congress and the impeachment of President Clinton. He was a congressional reporter for The Washington Times (1990-95) and the newspaper’s deputy national editor (1995-97). Earlier in his career, Garrett was a reporter for The Houston Post, Las Vegas Review-Journal and the Amarillo Globe-News.Garrett is the author of four books: “Common Cents,” with former Rep. Tim Penny (D-Minn.), Little, Brown Publisher, 1995; “The 15 Biggest Lies in Politics,” St. Martin’s 1999; “The Enduring Revolution,” Crown Forum 2005 and the recently published, "Mr. Trump's Wild Ride," St. Martin's Press, 2018.
Richard Levick, Chairman & CEO, LEVICK
Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought leaders.A powerful advocate for the strategic initiatives that companies must pursue in today’s perilous environment, he regularly addresses corporate boards as well as industry and government leaders around the world, providing guidance on their most complex communications and reputation management challenges. He is featured in, and authors, countless articles, and is a frequent guest on prime time national and international television programs.Mr. Levick is a much-sought after keynote and graduation speaker and is a columnist for the top business blogs including Forbes.Mr. Levick has co-authored five books including, The Communicators: Leadership in the Age of Crisis; Stop the Presses; The Crisis and Litigation PR Desk Reference; 365 Marketing Meditations; and Lessons for Absent Children.
Joe Lockhart, Former WH Press Secretary to President Clinton
Joe Lockhart provides strategic counsel to Edelman’s clients, focusing specifically on the reputational challenges facing today’s CEOs and c-suite executives. In this capacity, he draws on his experience as a longtime political advisor and communicator and as a strategist to some of the world’s most recognized brands. Notably, Lockhart served as press secretary under President Bill Clinton.Prior to joining Edelman, Lockhart, a longtime-D.C. veteran, was executive vice president of communications and public affairs for the National Football League. Previously, Lockhart was with Facebook, leading the social networking giant’s corporate, policy and international communications team.Lockhart’s history in politics began with his work on Jimmy Carter’s 1980 presidential reelection campaign. He then went on to serve as assistant press secretary for Walter Mondale’s 1984 presidential campaign and then deputy press secretary for Michael Dukakis’s presidential run. In 2004, Lockhart advised John Kerry in his presidential bid.As chief spokesman and senior adviser to President Bill Clinton, Lockhart navigated communications during the impeachment trials, handling twice-daily briefings during one of the most contentious times in White House history. While managing the crisis, he succeeded in continuing to tell the positive stories and achievements attributed to the administration, and moreover in moving the president’s approval ratings upward in a span of six months on the job. After leaving the Clinton White House in 2000, he co-founded and became managing director of the D.C.-based communications firm Glover Park, where he worked until 2011.
Andrew McCarthy, Contributing Editor, The National Review
Andrew C. McCarthy, a former top federal prosecutor, is a senior fellow at the National Review Institute, a contributing editor at National Review, and a well known commentator on legal, national security, and political affairs. He also writes regularly for PJMedia and The New Criterion.McCarthy is a former Chief Assistant U.S. Attorney in New York, best known for leading the prosecution against the Blind Sheik (Omar Abdel Rahman) and eleven other jihadists for waging a terrorist war against the United States – including the 1993 World Trade Center bombing and a plot to bomb New York City landmarks. After the 9/11 attacks, he supervised the U.S. attorney’s command-post near Ground Zero. He later served as an advisor to the Deputy Secretary of Defense.He is the author of the New York Times bestsellers Willful Blindness: A Memoir of Jihad (2008) and The Grand Jihad: How Islam and the Left Sabotage America (2010), as well as Spring Fever: The Illusion of Islamic Democracy (2013). His latest book, released June 3, 2014, is Faithless Execution: Building the Political Case for Obama’s Impeachment.
Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen
Andrew McCaskill is an accredited marketing, communications and crisis management executive with 20 years of experience delivering award-winning communications and brand campaigns at Fortune 500 companies and highly successful technology startups. He's currently SVP global communications and leads US consumer and multicultural marketing at Nielsen. He holds a BA from Morehouse College and an MBA from the Goizueta Business School at Emory University. He completed his most recent global assignment for Nielsen in Shanghai, China, has been named PR Week's Top 40 Under 40 global PR executives, and is co-author of Nielsen's 2017 Diverse Intelligence Series on the cultural and economic impact of US multicultural women.
Douglas Simon, CEO, D S Simon Media
Doug Simon is the CEO of award-winning video influencer marketing firm D S Simon Media. His firm advises and executes broadcast and social media video communications campaigns on topical issues for senior leadership of brands and non-profits. His firm has completed more than 100 projects for DC based industry groups and non-profits and has been involved with political campaigns on the local and national level since 1992. His firm pioneered Social Media LIVE™–multi-camera video production featuring an organization’s leadership with influencers distributed live to up to 30 social media sites simultaneously. Its unique approach to guiding clients, PRketing®, which connects communications to marketing results, was awarded a trademark by the US patent office. Doug is frequently quoted in top media across platforms. Television appearances include Reuters, Dateline NBC, PBS, CNN, Fox News Live and WNBC. He’s appeared on NPR and been quoted in USA Today and on The Huffington Post in addition to numerous trade publications. Doug’s video commentary on the 2012 political conventions was picked up by the humor site Funny or Die. Doug is the President-Elect of the PRSA-NY Chapter and he was a three-time president of the Publicity Club of New York. Additionally, he is the Founder of SPOKEies® the first ever awards program to recognize in-house spokespeople for representing their brands with authenticity and building trust. Doug began his broadcast career at NBC Sports, where he served as Talent Assistant to Bob Costas. His hobbies include performing stand-up comedy at New York’s top clubs and rooting for terrible sports teams including the Jets and Knicks while still remaining optimistic.
Michael Zeldin, CNN Legal Analyst
Michael F. Zeldin is a CNN Legal Analyst. 
Celeste Katz, Senior Political Reporter, Glamour
Celeste Katz became senior political reporter for Condé Nast’s Glamour in the spring of 2018 and has written extensively about the midterm elections, voting, and public policy. She is also co-host of "Driving Forces," a new government affairs program on New York's WBAI-FM radio. Previously, she was a senior politics writer for Newsweek. During the 2016 presidential election, she co-hosted “Special Relationship,” a podcast from Mic and The Economist, which Poynter Institute readers voted among the best political journalism of the cycle. Celeste was on staff at The New York Daily News from 2000 to 2015, covering national, state and city politics as a correspondent and columnist. She began her reporting career at The Providence Journal after earning a degree in international relations from Brown University. Celeste is on the guest-host roster for Sirius XM radio, has been a speaker at the Columbia, NYU, and CUNY Journalism Schools, and has discussed her work on CNN, MSNBC, FOX, C-SPAN, NPR, and British and Australian Broadcasting Corporation radio. She lives in Manhattan.
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