USC Annenberg’s Center for Public Relations Releases 2018 Relevance Report

CommPRO Editorial StaffCommunication leaders from Best Buy, United Airlines, eBay and Toys “R” Us are among authors who contributed to a new report from USC Annenberg’s Center for Public Relations (CPR).The Relevance Report forecasts topics and trends impacting society, business and communications in the coming year and features contributions from PR industry leaders, USC faculty and graduate students.This year’s Relevance Report – the Center’s second – is a curated set of brief essays that cover a broad range of topics, including media, communication, technology, marketing and society.It is designed to give those studying and working in public relations a preview of what the coming year holds for the PR industry, society and their careers. Authors include communication leaders from AECOM, Hyundai Motor America and Shareability. Public relations executives from Edelman, Golin, Havas Street, KTStewart, MSL, Ogilvy, PulsePoint Group, Weber Shandwick and Wilson Global Communications also contributed. All are advisory board members to the USC Center for Public Relations.Contributions include:“Actions Speak Louder Than Words,” James T. Olson, SVP, Corporate Communications, United Airlines“In Twitter We Trust?” Matthew Harrington, Global Chief Operating Officer, Edelman“Reports of PR’s Death Are Greatly Exaggerated,” Dr. Stuart Smith, Global CEO, Ogilvy PR“Facebook’s New Rules,” Tyler C. Stevens, Creative Director, Shareability“The Convergence of Marketing and Communications,” Heather Rim, Chief Marketing and Communications Officer, AECOM“Fake News Isn’t New,” Glenn Osaki, President, Asia, MSLThe mission of USC Annenberg’s Center for Public Relations (CPR) is to connect corporations, agencies, academics and students to define the future of the industry and to develop those who will shape it. University faculty and CPR board members examine current strategies, forecast future trends and provide insight and feedback to students. Annual initiatives include the Global Communications Report survey of the public relations industry, and USC Annenberg’s annual Kenneth Owler Smith Symposium for Public Relations, scheduled for April 12, 2018.The 2018 Relevance Report is available for free download here.