Using PR Data to Make Strategic Recommendations (VIDEO)

Next Gen Communicators
Written By Paul Kontonis

Editor's Note:  Jamie Firth, Former Energy Industry Head of Communications discusses how using PublicRelay's media intelligence helped his team become a strategic business partner across all corporate divisions. The deep analysis strengthened the credibility of the Communications department and gave them the ability to make strategic recommendations to key departments like Operations and even the C-suite. The PR function became the eyes of the company, allowing them to gauge the severity of potential issues and formulate effective response strategies on an ongoing basis. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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