What Advertising Effectiveness Means to Modern Marketers in a Digital World

Industry News
Written By Paul Kontonis

CommPRO.biz Editorial Staff

Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns.

Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into their current measurement and its effectiveness, as well as what they plan to do in the future.

Understand the current state of advertising measurement and gain practical implications to improve campaign performance by downloading the full report.

Experience the interactive Multichannel News Release here. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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