What AI Can and Can’t (Yet) Do for Your Business

Next Gen Communicators
Written By Paul Kontonis

What AI Can and Can’t (Yet) Do for Your BusinessEric Koefoot,  President & CEO, PublicRelay

Nowadays, AI is in just about everything and business leaders are quick to get caught up in the hype.A recent article from McKinsey & Company details some of the general limitations of AI technologies so that business executives understand what is potentially holding off their AI plans as they continue to invest in the field. There is no one-size-fits-all approach when it comes to AI and the article talks about the gaping divide between the application of AI across business sectors.In the communications world, for instance, AI struggles with interpreting complex situations with either small data sets or indeterminate answers that evolve over time.  This means that it is essential that humans work with AI by defining, training, and maintaining a dynamic, accurate, and reliable human feedback loop – the essence of our AI approach here at PublicRelay.According to McKinsey & Company “Artificial intelligence is a moving target.” To learn more about how business leaders can take better aim at it, read the full piece below.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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