What Are The 3 Biggest Problems With Influencer Marketing?

Media Intelligence
Written By Paul Kontonis

Editor's Note: In Cision's ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing?Click the image to view the video or read the transcript.  And if you want to check out the entire series of Jay Baer Asks videos click here.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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