Competitive Intelligence: The Key to a Great Content Strategy

Content IntelligenceMarketingReports
Written By Paul Kontonis

Competitive Intelligence-The Key to a Great Content StrategyCompetitive intelligence is the key to successful marketing and business strategies. Why then, when it comes to content marketing, is incorporating competitive intelligence either overlooked or never even considered?In this white paper you will learn how to use competitive intelligence in your content strategy to identify:

  • The reality of what your market is interested in
  • Your competition's positioning
  • Your competition's content strengths and weaknesses
  • The topics your competition is succeeding with but you are not covering
  • The differentiators you have in your industry

REGISTER

[gravityform id="223" title="false" description="false"]

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
Previous

What Are The 3 Biggest Problems With Influencer Marketing?
Next

Why AI is Critical to Black Friday and Cyber Monday Success