What Were The Top Brands & Ads at Super Bowl 50?

Media IntelligenceToday
Written By Paul Kontonis

In the United States, the Super Bowl is considered the biggest single-evening TV event. With so many people tuning into the Super Bowl, companies have the perfect opportunity to spread brand awareness through TV commercials. But snagging a spot costs a pretty penny. Companies spent a whopping $167,000 per second for this year's game. So how much reaction did that investment actually generate on social media?Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories: auto, beer, movies, soda, snacks and web/tech.Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game. cision-super-bowl-50-top-brands-and-ads

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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