What You Can Learn from the Activision Crisis

 

Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.

 Robby Brumberg, Ragan CommunicationsA worker walkout is perhaps one of the most difficult crises to manage.It’s one thing when chaos arrives from outside sources or external circumstances. But when turmoil arises from within, internal blowups can be an extremely damaging reputational hit. Especially when the situation escalates in a very public manner.This describes what’s unfolding at Activision Blizzard, one of the world’s largest video game makers, where employees staged a walkout Wednesday, July 28, to demand better working conditions for women following the California Department of Fair Employment and Housing’s lawsuit that alleged a “pervasive ‘frat boy’ culture” and widespread sexual harassment and discrimination. Employees listed four demands.Continue reading here...

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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