Why Comms Pros Should Sharpen Their Business and Finance Skills

Feb 22

Why comms pros should sharpen their business and finance skills

Adding financial knowledge to your professional arsenal can take your career to the next level.

Emma Atkinson, Ragan CommunicationsWe’re all in the business of communication. But comms and PR pros who take the “business” aspect of the job to heart and strive to understand financial decision-making, ownership and strategy could hit professional milestones more quickly than those who don’t.In a recent Ragan Training video, “Business Fluency Primer: The Need-to-Know Basics and Lingo,” Karen Vahouny, adjunct professor with George Washington University’s Strategic PR Master’s Program, shared the basics about what comms pros should do to polish their business acumen.[RELATED: Enter Ragan's Video, Visual & Virtual Awards by March 18 to showcase your work!]Business and finance knowledge can lead to stronger relationships with C-suite executives, Vahouny says, giving communicators a seat at the table when it comes to making business decisions they might not otherwise be included in.Continue reading here...

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/

Why Comms Pros Should Sharpen Their Business and Finance Skills

Adding financial knowledge to your professional arsenal can take your career to the next level.

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