​How To Stay Relevant as a Communications Executive in 2020 (On-Demand Recording)

 

Webinar Overview

Join our panelists as they discuss how they are approaching their roles as Communications Executives today and planning for the future. The pace of change within Communications and Marketing organizations has never been faster. The average CMO tenure continues to fall, down 6 months in just the last two years (WSJ article citing SpencerStuart data, May 2017). Many experts pin this volatility on the inability of CEOs and Boards to understand the bottom line value that these costly functions bring to their organizations. As data-driven decision making becomes the norm, executives are expecting all parts of the organization to be able to tie their efforts back the business.  Our panelists will walk through how they are successfully aligning their organizations to the broader business and quickly becoming strategic partners to their CEOs. They will discuss their journeys through both mindset changes and turning around deep-seated bias from the C-suite.​

Moderator

Leslie StefanikVice President MarketingPublicRelay

With more than 25 years’ professional experience, Leslie Stefanik began her career in Los Angeles working for a marketing agency that serviced the music industry. After a decade at the agency, she exited the music business and moved to Northern Virginia where she transitioned to corporate marketing for technology companies. An avid technology geek, she quickly learned the ropes of demand generation, branding, social media, corporate communications, marketing operations and analytics for this new market.  In her various marketing roles, Leslie has worked for several companies including SER Solutions, Plateau, Brainware, Deltek, Optymyze, and currently, PublicRelay. Leslie’s passion for measurement and analytics helped her build and lead successful data-driven marketing organizations that drive results to the bottom line.  On Twitter: @lrstefanik, Linked In: www.linkedin.com/in/lesliestefanik

Panel

David J. ChamberlinSVP & Chief Communications OfficerThe PNC Financial Services Group

David Chamberlin has been Chief Communications Officer and Executive Vice President at The PNC Financial Services Group, Inc. since March 31, 2016. Mr. Chamberlin served as Senior Vice President and Director of Internal Communications at The PNC Financial Services Group, Inc. since July 2015. Mr. Chamberlin served as Executive Vice President and General Manager of Dallas Office at Daniel J. Edelman, Inc. since March 4, 2012. He was Head of Public Relations and Partner communications at JPMorgan Chase; and Director of Global Communications at Nortel. Mr. Chamberlin served as Senior Vice President of MSLGROUP Americas, Inc. since March 6, 2008. Mr. Chamberlin was responsible for managing national programs for three of the MSLGROUP Americas's Dallas-based clients. He was also responsible for generating new business and growth opportunities in the southwest market. 

Graeme HarrisPresidentStrategic Profile Management

Graeme Harris is a public relations professional whose wide-ranging career spans more than 30 years and includes corporate communications positions at Manulife, UBS AG, RBC Financial Group, BMO Financial Group as well as a media advisor for UNESCO.  His focus has been on issues management, crisis communications, internal communications and media relations, as well as communications technologies and metrics for public relations activities.    

Bill PriceVP & Chief Communications OfficerZoetis

Bill Price is Vice President and Chief Communications Officer for Zoetis, formerly the animal health business of Pfizer. Bill put his corporate, financial and executive communications experience to work for Zoetis as it became a standalone public company in 2013. He was appointed VP and Chief Communications Officer in 2015, responsible for building and protecting the company's reputation as the world’s most valued and respected leader in Animal Health.Bill began his career in public relations in the tech sector, working for AT&T and Lucent Technologies. He was director of Lucent's corporate communications organization where he was responsible for all company-wide employee communications, media relations and financial communications. In 2006, Bill entered the healthcare industry, joining Pfizer, the world’s largest pharmaceutical company, as Director of Corporate Communications. He became a member of Johnson & Johnson’s Corporate Communication team in 2007, ultimately being named Vice President of Media Relations. In this role, Bill led a team supporting all external communication activities, acted as the company's primary spokesperson, and was chief communication counsel to J&J’s chief financial officer and Corporate Finance organization.