4 Unexpected Ways Blockchain Will Transform Our World

Andi Simon, Founder, SAMCMaybe you know all there is to know about blockchain technology. Maybe you know nothing. Either way, in the near future blockchain could change how you do business in numerous ways, from energy use to booking a hotel.Right now, if people think about blockchain at all they probably only think of its connection to cryptocurrencies such as Bitcoin, Ethereum and DigiByte. But the blockchain technology is really what people should be excited about.Blockchain was introduced in 2009 to serve as a database that could track and keep secure large volumes of transactions in the cryptocurrency world. Once data is recorded, it can’t be changed without the approval of most network participants.This process supposedly creates a fraud-proof system and essentially authenticates the information that’s exchanged.That’s why it has potential to be used in numerous ways, she says, such as:

Government services and economic development

Any communities wondering how they can take advantage of blockchain in a big way could look to Zug, Switzerland, for advice. The city of 30,000 has become a leader in accepting cryptocurrency and encouraging blockchain startups to call Zug home. Two years ago, Zug became the first place in the world to accept cryptocurrencies for some public services, and residents can get blockchain-based digital identities.

Energy

Solar energy and blockchain aren’t the strange bedfellows you might imagine. Look at Brooklyn, NY, where a project called Brooklyn Microgrid created a peer-to-peer energy-trading system that is built on blockchain. Essentially, neighbors purchase power generated by their neighbors’ solar panels, allowing them to bypass utilities companies. Blockchain technology validates and records the transactions.

Tourism

The tourism industry could be disrupted in a number of ways as blockchain begins to allow travelers to take greater control over all their travel planning. As an example, Simon says Dubai, which seeks to become an entirely blockchain city, is making moves to become a leader in blockchain tourism. Dubai Tourism recently announced a blockchain-enabled marketplace to connect potential customers directly to hotels and tourism operators.

Financial Services

Banks and financial institutions could become superfluous as more people begin to use blockchain technology to send digital assets securely. From the customer’s standpoint, that could mean an end to excessive interest rates and middleman fees as people make transactions directly. People might not need banks for such things as making loans or providing credit.Business owners don’t need to worry about incorporating blockchain platforms right away, but they do need to be aware of what’s happening out there so they are prepared for how technology could change their businesses in the future.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
Previous
Previous

Algo Capital Announces $100 Million Blockchain Fund to Invest In Promising Companies Built on Algorand Platform

Next
Next

FrazierHeiby Restructures to Add Value and Drive Growth