5 Tips for Starting a Business

5 Tips for Starting a Business - Sierra Powell

Sierra Powell, Freelancer

For many people, their dream is to someday become an entrepreneur. While the idea of becoming a business owner can be exciting, the high failure rate of new businesses can certainly be discouraging. Thankfully, there are strategies you can use to increase your chances of successfully launching a new business. Below are five tips for starting a new business for you to consider.

Perform Market Research

Before you start planning the launch of your new business, you need to first discover whether or not your business idea is even feasible. Many people have great ideas they are very passionate about. Far fewer, however, have ideas that real living consumers would actually care about. If your idea is not marketable, you may as well save yourself the trouble. Overall, you should get out and interview some people regarding your product ideas. You may even want to use a focus group setting. You will at least receive some valuable information that will help you learn how to alter your product or marketing so that your business idea could conceivably become a profitable endeavor.

Choose the Right Business Structure

One of the important questions regarding the founding of a business is the exact legal form it will take on paper. According to the IRS, there are five major business structures. These include sole proprietorships, partnerships, limited liability companies, corporations, and S corporations. Each is structured very differently, has different legal protections, and has different rules that you must adhere to. Consider your choice very carefully. You may, for example, want to be a sole proprietor due to the level of control you will have over your business. However, by doing so, you will not have the legal and financial protections of a corporation.

Choose a Business You Enjoy

Without passion for your product, you are likely to eventually burn out and give up on your business. Instead, you should choose a business you already love. If you love the outdoors and four-wheeling, for example, you may want to consider starting your own ATV dealership. How to start an ATV dealership may be second nature to you if you are already an enthusiast and have patronized ATV dealerships in the past. However, it may be harder than you expect. For one, you need to consider whether or not there is demand for ATVs in your area. If not, you may end up being forced to move to a location where outdoor recreation is a bigger money maker.

Create a Solid Business Plan

Every business, no matter the size, needs to have a business plan. Unfortunately, many new business owners do not have one. They may think they have one in their heads. However, that is not the same as actually having a real formal document going over the different aspects of your business and how you plan to make a profit. If you want to borrow money from lenders, having a real business plan is a necessity. It’s also just smart to have one regardless. When crafting a business plan, you will be forced to do the numbers on how your company expects to make a profit in light of all the costs involved. This is information you need to have. Without that blueprint, you may never make a profit at all.

Build the Team You Need

Having a feasible business plan is one thing. Taking that plan and using it to launch an actual functional business is something else entirely. If you don’t have the talent you need to make your business a reality, you will never get it off the ground. Start the groundwork early for finding the employees, suppliers, vendors, and other partners you will need to transform your idea into an operational business that is able to produce a steady stream of revenue day in and day out. This will require a lot of planning and legwork. However, it’s absolutely necessary if you are serious about running a new business.

Starting a new business isn’t easy. There is indeed a lot that can go wrong. Many businesses fail after all. However, with the proper amount of work, research and passion, you can make your business dream a reality. While prospering as a business owner is hard, the sky is the limit if you make the proper effort.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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