As co-founder of three PR agencies recognized as “most creative” and “best workplaces” I believe there are two powerful things leaders can do to build their employees and their organizations.

The risks associated with running a business can be costly. That's why it's essential to have the right insurance coverage at all times.

In the 1960s, the University of Michigan psychologist Robert Zajonc demonstrated an important, subconscious relationship that exists between familiarity and “liking.”

At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health.  It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be?  Answers to that question could provide each of us with valuable perspective and perhaps help recalibrate our own thoughts of thankfulness.

Entrepreneurship has become a popular career choice among people, but every commercial opportunity comes with certain threats. With a great business idea come some unavoidable risks, and business owners and managers must learn to mitigate them.

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

A pure-play is a phrase used by investors to describe a publicly listed firm that concentrates its efforts and resources on a single line of activity. As such, the performance of its stock is strongly correlated with that of its industry or sector.

Easy access to funds is one of the most important aspects of growing a new business.  And getting a business credit card is the best way to fund business purchases and payments even when you don’t have enough cash on hand or in a bank account. there are several ways entrepreneurs can get benefits from business credit cards.

Starting a new business is never easy, but with the help of technology, you can give yourself a better chance for success. Unlike in the past, when businesses had to rely on print ads and word-of-mouth to get customers, today, they use various ways to reach out to potential customers through the web. No entrepreneur should ignore technology trends, which could be the key to success. 

“Why so much grief for me? No man will hurl me down to Death, against my fate.And fate? No one alive has ever escaped it, neither brave man nor coward,I tell you – it’s born with us the day that we are born.”– Homer, The Iliad

This is the story of three journeys—two remarkable women on very different paths and the one we are all taking together.

If you're looking for a way to improve your business, you should consider using mystery shoppers. Mystery shoppers are individuals who are hired to visit businesses and assess their quality of service. They provide detailed reports about their experience, which can help business owners improve their operations. Here we will discuss the key benefits of using mystery shoppers for your business.

Figuring out the core values of your business or organization is not only necessary, it’s also vital. 

To write better in professional PR, we need a clear understanding of why we write in the first place – why, in effect, we’re paid to do what we do and what’s expected in return by those who employ us.

The times when only men were engaged in business are long gone. Now, both sexes are in an equal position. Of course, some women want to work only for hire. Despite that, a huge number of ladies try to fulfill themselves, build a career, and be independent of a man so that they can rely not only on their spouse in later life but also on themselves. Let's look at the five top tips for women to succeed in business.

We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!

You’ve spent hours – maybe days – making sure every word in your email or intranet post is perfect. You know that the content is exactly what’s needed; your readers will laugh, cry and throw flower petals at your words.

You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening?

If so, it wasn’t a logical reaction. You know that a person doesn’t have to look at you to hear you. After all, people don’t listen with their eyes.

For most of us, our experiences at the start of the COVID-19 pandemic fit into one of several slots: For healthcare workers, those early weeks and months featured seemingly endless days and nights of soul-wearying labor, heartbreak, sacrifice, and vulnerability. For essential retail, transport, and factory and warehouse workers, it was a time of measuring the value of a paycheck and job security versus childcare needs and the heightened risk of contagion. And for millions of others—especially those with young children at home—it was long hours to be filled as best one could. Suddenly, our newsfeeds were brimming with images of freshly baked sourdough bread, backyard tomato plants, drive-by birthday celebrations, and completed jigsaw puzzles. After years of disparate media diets, viewers came together around daily pandemic briefings and series such as The Last Dance and Tiger King.

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

In the race for good employees, fledgling startups and new companies compete against larger companies armed with an army of HR and recruiters, powerful branding strategies in the labor market, and unlimited budgets. There is no doubt that there are still ways to develop the competitive advantages of a new company and use them to convince candidates to work with you. Here are some tips to help you improve your hiring skills: