A Lesson in the Value of Public Relations: Boosting Brand Perception

Leslie Stefanik, VP of Marketing, PublicRelayPublic relations is often seen as a “soft profession,” making it difficult for communications professionals to prove their value in the work place. This was especially the case at a publicly traded utilities company where the employee demographics are dominated by engineers, financial analysts, and lawyers. Being a publicly traded company meant that the executives valued public perception of the overall brand and corporate leadership.A change in leadership sparked a move towards a data-driven communications approach. The result is a phenomenal example of how media intelligence can create a system of proactive media outreach, crisis management, and reliable executive reporting – all helping improve brand perception, an essential, company-wide goal.Read more about the case study here: Communicating Effectively to Multiple Audiences with Diverse Interests.