Silver Anvil Judge's Tips - Cheryl I. Procter-Rogers APR, Fellow PRSA, PRSA Past President

PRSA Anvil Awards
Written By Paul Kontonis

Cheryl Procter-RogersJudging Silver Anvil entries since the 1980s is a benefit of PRSA membership I appreciate and cherish. We get to celebrate what is exceptional and meaningful about the work we do and spotlight programs that align with the fundamental tenets of our profession—research, planning, execution and evaluation.  Unfortunately, there are many ways to ruin an entry.  I offer the following top two tips for consideration:

  • Connect the dots!  The entry should tell a story and clearly demonstrate how the research supported the planning, how the planning informed the execution strategy, and how the execution strategy was evaluated, along with the results.
  • Provide Context.  When you state a fact or figure, put this into some context.  Example, “we received 1,000 requests for information in one week.”  State the “why” for the judges:It is a good number because the average organization our size receives only 10 requests a week.

For more information, click here: https://bit.ly/2018anvils.

Entry deadline is today!

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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Silver Anvil Judge’s Tips – Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations
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