BizWireTV: The Business of the Olympics - Brands Go For Gold on the Road to #Rio2016

By CommPRO Editorial StaffOn the latest BizWireTV, the Rio 2016 Olympic Games have taken over the wire with announcements of partnerships with athletes and teams from Visa, Hershey’s and Reese’s. Visa also announced the opening of exclusive VIP lounges for Visa Chase United Cardmembers. Watch the full episode for more stories including Gillette Rubicon Project, Coca-Cola, vitaminwater, Nintendo, Samsung and more on BizWireTV.

The Business of the OlympicsAthletes “carpool” their way to Rio thanks to Visa (NYSE:V)Visa is also opening VIP lounges for Visa Chase United Cardmembers (NYSE:V)Coca-Cola launches #ThatsGold campaign (NYSE:KO)Gillette pays tribute to athletes with Perfect Isn’t Pretty film (NYSE:PG)Rubicon Project announces this as first “anywhere, anytime” Olympics (NYSE:RUBI)Brands Meet AthletesU.S. women’s field hockey team joins team Hershey’s (NYSE: HSY)Hershey’s also partnered with U.S. gymnast Simone Biles (NYSE: HSY)Reese’s Peanut Butter Cups and Lyndsey Vonn want you to “Do Summer Like a Winter Olympian”QUICK BIZ HITS in #Rio2016Samsung announces Olympic Games limited edition Galaxy S7 edgeOfficial coconut water of the Olympic Games, ZICO offers sweepstakes to Hawaiivitaminwater recruits “tryathletes” for social media challenge ahead of Rio (NYSE:KO)Nintendo wants you to host your own Olympic Games with Mario & Sonic