Today’s special guest on the PR Masters Series podcast is Tom Coyne, Founder and Chief Executive Officer of Coyne Public Relations.

Media biases are everywhere.  And they’re easy to detect, especially in political and sports reporting.

Ahead of her session at Ragan’s upcoming Future of Communications conference, we spoke with DiSciullo to get her thoughts on the future of the communications industry.

Weeks before the Supreme Court banned affirmative action for higher education institutions, Amira Barger, EVP/Head of Health Communications & DEI Advisory at Edelman, published a piece in Fast Company that argued DE&I should not fall under the purview of HR.

In the wake of countless newsroom layoffs and the ever-creeping influence of generative AI, those struggling to find stable work in the media industry can go on to have fruitful careers in PR.

Although marketing and communications might have similar functions on the surface — namely, telling the organization’s story —they often have widely differing goals.

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.)You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.

 Although Google’s algorithm is very complicated and includes over 250 different elements, luckily for us they’ve been very open and clear about what gets good ranking in their search engine. Their stated goal is to organize the information on the internet and give their users the very best possible experience and result when they search for something online. With that in mind, their parameters for ranking make perfect sense.

If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.

Digital technology is constantly evolving and changing and as it does, it affects how we craft our business communications.  Keep your eye on these five content trends that affect your PR and marketing strategy:

Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate?

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018  has analytics top of the list.While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. That's changing. In a recent post PR News stated:

"Data analytics and insights will be more valuable on your resume than "people skills" or great writing."