Case Study: Georgia Pacific

Georgia-Pacific Uses Sysomos to Monitor Their Brand Portfolio

As one of the world’s largest manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals, Georgia-Pacific is a massive company whose products are likely a part of your ever day life whether you realize it or not. From supporting consumer brands like Brawny paper towel and Angel-Soft tissue, to construction products like engineered lumber and gypsum board for homes, the social media needs of Georgia-Pacific are just as diverse as their brand portfolio.

In this case study we hear from Meg Fligg, Director of Social Media for Georgia-Pacific, and find out how they rely on Sysomos to support their many brands ever growing social media needs. Whether its tracking campaigns, engaging with consumers, monitoring issues, or breaking new ground with image analysis Georgia-Pacific is a great example of how social media marketing and analytics can result in insights that drive the bottom line and inform several aspects of a business.

• The insights we got out of social listening helped shape our campaigns
• Sysomos offers us superior technology for visual listening
• We’ve been very lucky to work with Sysomos for the past 6 years