TV news producers are more open than ever to PR pitches, but with a rising demand for in-house spokespeople and virtual interviews, communicators must adapt fast to stay in the media game.

Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.

Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.

The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose.

Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.

The creator economy is reshaping brand strategies, and communications professionals must adapt to stay ahead of the curve.

The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.

The clock is ticking for TikTok—find out what could happen if the ban goes through and how it will shake up social media forever.

Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.

Discover how polyculturalism is revolutionizing marketing and why embracing interconnected storytelling is the key to thriving in today’s diverse media landscape.

Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

The State of Creator Marketing 2024-2025 reveals how creator-driven content is revolutionizing brand engagement, delivering massive ROI and leaving traditional marketing in the dust.

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

The recently launched Playbook for Investor Relations Professionals 2024 by S&P Global Market Intelligence delivers essential insights into how to navigate Investor Relations.

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

Being a consistent, empathetic advisor is a big help.