Cision CEO Peter Granat on the Finalization of the PR Newswire Acquisition
Today, Cision finalized the acquisition of PR Newswire. The deal is approved in all markets worldwide except Dubai and China, where it is pending regulatory review. By combining capabilities, Cision and PR Newswire will provide clients with content distribution, influencer outreach, media monitoring and analytics offerings. This also expands Cision’s international reach, providing access to 170 countries and 40 languages.“Cision has always been a leader in influencer identification, media monitoring, social engagement and analytics,” said Cision CEO Peter Granat. When asked about acquisition's impact on the communications industry Granat said, "Our acquisition of PR Newswire provides communication professionals with the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics offerings. The combined platforms will deliver better measurement and analytics, enhancing brands’ message distribution to connect with the right people at the right time. As the role of PR professionals continues to expand, we are building a leading, singular platform where clients can manage their entire PR, IR, social media, marketing and communications workflow."
Cision CEO Peter Granat Discusses PR Newswire Acquisition and Industry Benefits
When asked about the acquisition's impact on both the Cision and PR Newswire clients, Granat said, "For Cision clients, the acquisition provides access to the industry’s largest and most trusted distribution network of media outlets, websites and social media channels as well as access to new offerings including multimedia content distribution, IR tools, ProfNet and MultiVu creative services. For PR Newswire customers, the acquisition provides access to award-winning PR software, the industry’s most comprehensive influencer database and a full suite of monitoring and analytics services."The combined product roadmap and timeline will be finalized in the coming months. While the product roadmap is being developed, Cision and PR Newswire will continue to invest in and support all existing services. 
