#10 MOST-VIEWED REPORT in 2017: Demonstrating the Value of Communication (eBook)

PR ROIReports
Written By Paul Kontonis

Editor's Note: In September of 2017, communicators around the world recognized Measurement Month, the annual celebration of research in public relations organized by The International Association for Measurement and Evaluation of Communication. To contribute to this effort, a group of international public relations research opinion leaders contributed advice for those communicators traveling on their path to communications research enlightenment.  Demonstrating the Value of Communication (eBook) is available for free download here, was conceived by Denmark’s Jesper Andersen with contributions from ten authors including Australia’s Jim Macnamara, the UK’s Elayne Phillips and Sweden’s Ann-Sofie Krol.  Today, we share the advice of America’s Mark Weiner, CEO of PRIME Research, who offers research advice based on four elements in the PR continuum: objectives-setting, strategy development, tactics creation and evaluation for continuous improvement.Download the complete version of this invaluable collection of research insights and guidance for the professional communicator. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
Previous

#10 MOST-VIEWED EVENT in 2017: Redefining Influencer Marketing (Webinar On-Demand)
Next

#9 MOST-VIEWED REPORT in 2017: CMO Guide