Download: Use Competitive Intelligence to Build a Better Communication Strategy

Next Gen CommunicatorsReports
Written By Paul Kontonis

Download-Use Competitive Intelligence to Build a Better Communication Strategy3 Keys for Understanding Your Market and Tracking Your Competitors

Communicators play a vital role in the company’s understanding of the competitive landscape. Strategic PR plans often include a benchmark of where you stand in comparison to your competition. This guide will help you better:

  • Use data to understand your industry and its key players
  • Adjust your tactics strategies and overall resource allocation
  • Use competive insights to drive business outcomes 

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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