Holiday Shopping Trends: Influences on the 2016 Consumer

MarketingToday
Written By Paul Kontonis

Editor's Note: As the holiday shopping season quickly approaches, 451 Marketing, an integrated marketing agency headquartered in Boston, conducted a consumer survey to monitor the ever-evolving holiday shopping landscape as retailers and brands prep for the impending season. The survey sheds some light on the increasing complexity of holiday shopping as influences, resources, and technology continue to proliferate.Results from the survey’s 500 respondents revealed some intriguing insights, including:

  •  76% of shoppers indicated free shipping would influence them to move forward with a purchase
  • 46% of shoppers consulted online reviews before making a purchase, beating out exploring brand and retailer sites, using price comparison sites, and researching products in-store
  • 75% of shoppers aged 18-24 (millennials) spend under $500 on holiday gifts

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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