How Can Brands Tackle the Collaborative Economy? 25+ Case Studies

MarketingToday
Written By Paul Kontonis

By Gregory Pouy, Marketing Artisan in a Digital AgeIn 2016, it is impossible to ignore the collaborative economy.  It is everywhere and in every industry. "Uberisation" was probably THE buzzword of 2015 but it is not inevitable. Brands must urgently learn how to tackle the collaborative economy from the best.  In this presentation, you will find a selection of the 25+ best case studies structured in 6 comprehensives parts:1. Marketing 2. Communication3. Retail4. Customer service5. Internal collaboration6. Sales

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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