How Research Can Help Shape Marketing Strategy [Infographic]

Digital MarketingIntegrated MarketingMarketingMobile Marketing
Written By Paul Kontonis

victoria-schlesingerBy Victoria Schlesinger, Digital Content Manager at SmartSurveyResearch is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions.Research can help you navigate the road ahead and identify the best way forward for your business. We have put together the infographic below demonstrating the power of market research, how you can drive sales by acting on the feedback from customers and the growing trend in the way consumers interact with online surveys.  why-customer-data-should-shape-your-marketing-strategy

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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