IR Study Reveals 1 in 4 of Institutional Investors Use Social Media for Research

just-released-investor-relations-study-1-in-4-of-institutional-investors-use-social-media-for-research With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. It’s an important tile in the shareholder communications mosaic. just-released-investor-relations-study-1-in-4-of-institutional-investors-use-social-media-for-research-infographic One absolute benefit of social media for IR is that it’s easily monitored for real-time investor sentiment. This could be useful during crisis periods or a proxy battle. Our newly released Cision Communication Cloud™ will easily monitor the streams, topics and $cashtags that matter to your brand and shareholder value. request-a-copyof-ir-study

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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