KAYAK’s Data Storytelling Hacks Summer
Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape.In the past, would-be travelers leaned solely on paperback destination guides and magazines. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go.With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans.KAYAK data scientists looked within their analytics to uncover destinations that are trending (those seeing the greatest increase in searches) and popular (cities with the most overall searches). Working with travel experts, they aligned these findings with practical advice.“We analyzed data from our one billion annual searches to empower travelers and equip them with the information they need to book the summer getaway that is right for them,” says David Solomito, North America Brand Director for KAYAK. “Between low prices at the pump and a strong U.S. dollar, savvy travelers can score a great deal this summer, whether they’re traveling abroad or staying closer to home.”
KAYAK handled their content release much like their digital guide. For those looking for a quick read, the release stands on its own as a piece of educational and entertaining content.In the release, KAYAK broke their data out to create four distinct categories of summer travelers.
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