KAYAK’s Data Storytelling Hacks Summer

KAYAK’s Data Storytelling Hacks SummerWhere to go, how to get there and what to do are just a few things that travelers think about when planning an escape.In the past, would-be travelers leaned solely on paperback destination guides and magazines. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go.With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans.KAYAK data scientists looked within their analytics to uncover destinations that are trending (those seeing the greatest increase in searches) and popular (cities with the most overall searches). Working with travel experts, they aligned these findings with practical advice.“We analyzed data from our one billion annual searches to empower travelers and equip them with the information they need to book the summer getaway that is right for them,” says David Solomito, North America Brand Director for KAYAK.  “Between low prices at the pump and a strong U.S. dollar, savvy travelers can score a great deal this summer, whether they’re traveling abroad or staying closer to home.”E-CO-1.3.2_Buyer-2-0-Content-Strategy-GuideKAYAK handled their content release much like their digital guide. For those looking for a quick read, the release stands on its own as a piece of educational and entertaining content.In the release, KAYAK broke their data out to create four distinct categories of summer travelers.

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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